If you’ve read any of my other articles that even mention lighting, then you’ve read this before, lighting is going to be one of the most important aspects of your videos.
Without good lighting, you won’t be able to have a great video.
Your lighting needs to be intentional at all times.
Lighting needs to be something that you’re constantly keeping an eye on because it’s something that can easily make or break your videos.
You don’t want to be under the impression that you’re filming something great only to find out that your lighting makes everything you’ve just filmed unwatchable.
This is why you need to understand the importance of lighting in video.
When you have good lighting, that becomes one less thing you really need to worry about when it comes to making a great video.
Importance of Lighting in Video
Once you have your scene set up for what you’re about to film, lighting needs to be the next thing you focus on getting right.
Sometimes you’re going to need to set up your lighting first before you even set anything else up.
Lighting is always going to be one of the first things you need to set up and one of the few things that you may need to change in the middle of filming.
Typically, once you have your camera settings where you want, you won’t need to change that. The same goes for your scene and background.
However, lighting is something that may need to change a few times during a shot. Depending on the type of video you’re shooting will depend on the type of lighting you want for the shots you need.
Why else is lighting going to be important? What exactly is its significance for your videos?
Good Lighting Leads to Better Quality Videos
When you’re creating videos, you want to always put out quality videos.
You don’t want to release videos that you think are terrible or low quality. That just doesn’t make sense.
Why put the work in on a video and release it without thinking that it’s at least a quality video?
That just seems like a waste of time to me. There’s no point in making a poor quality video.
You won’t be happy with it being out in the world. Your audience definitely isn’t going to enjoy it.
And when your audience isn’t happy with the videos you’re putting out in the world, why would they continue to watch any future videos you put out?
The goal of putting videos out in the world and on the internet is to either help people, give them some sort of entertainment, or a combination of the two.
When you have good lighting in your video, the quality of your video is automatically better.
It doesn’t matter what your content is about, if you have good lighting, your video will look infinitely better than a better video that has poor lighting.
You want your lighting to be good to the point that it goes unnoticed. Good lighting doesn’t get noticed but bad lighting is immediately noticeable.
Bad Lighting Makes Editing Harder
The editing process for all of your films isn’t going to be an easy process.
So, why make it even harder on yourself by having poor lighting in your videos?
When you have poor lighting, the editing process is going to become much more difficult.
You can definitely try to fix the poor lighting during the editing process, but until it’s something you’ve tried to do before, you don’t really know the difficulties that go into trying to fix poor lighting once you’ve already filmed.
This process can be even more difficult if you have different scenes with poor lighting.
At least if you have just one scene with poor lighting your job isn’t going to be doubly as hard.
For most people, the editing process is going to be the longest part of the video-making process. So adding something that’s going to make that process even longer can be difficult.
When you’re on a time crunch this is going to be even worse.
The longer things take, the fewer videos you’re going to be able to put out. When you put out fewer videos your audience isn’t going to be able to see you and your skills as much.
In the long run, that’s going to hurt you.
Save yourself the trouble and have good lighting so that you don’t have to experience the headache of trying to correct overly poor lighting.
Lighting Can Set the Mood
You ever step outside on a gloomy day and just know that it’s gloomy?
Have you ever wondered why it felt so gloomy?
Well, it’s more than likely because it’s a very cloudy day, right?
The sun can’t be seen. This means that the sun is something that really sets the mood for the day.
Seeing that light can really change the mood.
On those gloomy days, when the sun starts to peek out from the clouds, your mood starts to change naturally. The light you see changes the mood.
The same goes for when you’re making videos. Light can really set the mood.
Depending on how you set up your lighting will determine the type of mood you give off.
If you want to have a happy vibe for your video, you don’t want a video that has very little lighting. You also don’t want to have lights that have a darker tint or are the wrong temperature.
You need to always be aware of the lighting setup you’re giving off.
It’s going to hurt your videos if the mood your lighting is giving off doesn’t match the overall tone and message from the video.
The quality of your video isn’t going to matter if the lighting mood doesn’t match the overall mood of your content.
Lighting Always Matters
Lighting is going to be one of the most important aspects of making any video.
It allows your audience to see you.
Poor lighting will prevent your audience from seeing you. In the end, that could mean that the message you’re trying to get across falls on deaf ears.
You want things to be clear. Everything about your videos needs to be clear.
One way to make things as clear as possible is to have good lighting.
Having the proper lighting for your videos will make your life easier in all aspects of your video.
Your audience won’t have a hard time understanding anything. They won’t struggle to see you.
You’ll be able to edit your videos with a little more ease. This doesn’t mean that editing your video will become easy, but it’ll be one less thing you have to worry about.
Don’t you want to make things as easy as possible for yourself?
It sounds like a no brainer.
Making videos is something that definitely isn’t easy, so you don’t want to make something that already isn’t easy, more difficult.
Making sure that your lighting is always on point should always be a priority for you.
Good lighting will equal a better video. Plain and simple.
It’s important to remember that lighting isn’t going to be the only key factor that helps you have a good video. There are other necessary pieces of equipment that will greatly help you with a camera.
So if you understand the basic camera equipment for beginners you’ll be well on your way to becoming a master with your camera.
If you want a deeper understanding of how to get the perfect lighting for all of your videos, this article by TechSmith will help.